Use anchors and associate good feelings to your product or service.

Build representations of your product or service using as many different channels or systems as possible. (eg. Visual, Auditory, Kinaesthetic, Tactile, Olfactory & Gustatory channels)

Use embedded commands (commands that are hidden inside of larger sentences and marked out tonally or visually). If you can PRACTISE THEM

Use lots of Truisms followed by Presuppositions. Truisms are true statements that you know people will agree with. Presuppositions are when you presuppose or assume something else is true. You build credibility and then you use it.

Remember the 6 Laws of Influence:

SCARCITY: people are more persuaded when they think there is less availability of a product or service

LIKING: people are more persuaded by those they like

AUTHORITY: people are more persuaded by those in positions of authority

COMMITMENT: people are more persuaded when they have already made a small commitment

SOCIAL PROOF: people are more persuaded when they perceive other people to be wanting a product or service also

RECIPROCATION: people are more persuaded when you first do something for them